New lobby 90 Park AvenueArchitecture firm MdeAS announces the completion of a transformative lobby renovation at 90 Park Avenue that has been integral in repositioning the property – a 41-story, 1-million-square-foot modernist tower owned by Vornado Realty Trust– for the 21st century. Located within a two-minute walk from Grand Central Terminal, 90 Park has been updated to offer a fresh, modern experience, as the result of a series of upgrades ranging from a more transparent entrance to destination dispatch elevators – all part of Vornado’s multi-million-dollar overhaul of the property.

Tasked with reestablishing the building’s presence, MdeAS focused on enhancing street-side visibility and creating a more welcoming space. To that end, storefront glass was increased to allow more natural light into the lobby. The addition of a lighted canopy and repositioned revolving doors help frame and maximize the impact of the recessed building entry, drawing people in.

Light Cloud and Color Library by Doyle Partners

“There’s a grander feeling now, more in scale with the building itself,” says Dan Shannon, principal at MdeAS.

The simplicity of the lobby’s matte palette — Este Light Travertine walls, Calacatta Vagli marble floors — makes it the perfect backdrop for two vivid centerpieces by award-winning designer Stephen Doyle. The Color Library, an impressive spectrum of shades on 57 canvases of varying sizes, greets those entering the building. And the Light Cloud, a suspended sculptural installation crisscrossing the vertical space in front of the feature wall, adds further whimsy.

“The softness of the paintings and the informality of the lights — they don’t respond to the geometry of the architecture, which provides a joyful exuberance,” Doyle says. “Taking a playful approach in a serious business environment creates a nice energy.”

Carrying the modern brightness from the lobby into the core of the building, MdeAS used a light sycamore offset with black trim to refreshing effect.

New elevator lobby at 90 Park Avenue.

“We went with this wood for its sense of high fashion,” Mike Zaborski, principal at MdeAS, says. “On the Park Avenue of the 1950s and 1960s, everything was walnut and rosewood. We took the idea of the wood from the great buildings of that era and completely updated it for the 21st century.”

The renovations are attracting new tenants. PricewaterhouseCoopers recently signed a 17-year lease on 240,000 square feet of office space for more than 1,500 employees.

90 Park, located between 39th and 40th Streets, was originally built in 1964 by Emery Roth & Sons.