PROJECT / COMMERCIAL
410 Tenth Avenue
In response to the vibrant urban modernization on the West side of New York City, the former Master Printers Building receives a complete redevelopment. Once the tallest concrete building in the city, 410 Tenth Avenue is reestablished as one of the district’s most prestigious properties. Honoring the building’s heritage, the MdeAS design maintains 410 Tenth Avenue’s existing industrial style of concrete and steel, contrasting the neighboring tall glass structures.
A scenic garden courtyard leads to an enclosed glass lobby on 33rd Street that features vast windows, flooding the space with light. In creating a contemporary space that meets the needs of today’s tenants, the transformation includes facade upgrades, larger windows, new street-level storefronts, a relocated entry, coffee bar, and roof terrace. The modern design and best-in-class amenities resulted in 410 Tenth Avenue being 100% leased with premier tenants including Amazon and First Republic Bank.
Address 410 10th Avenue (formerly 460 West 34th Street)
City New York, NY
Year 2021
Size 569,000 sq ft
Client SL Green Realty Corp.
In the news
New York Real Estate Journal: MdeAS concludes 410 10th Ave. redevelopment project for SL Green Realty Corp.
The Modern Workplace Experience
Today, the emerging work-space is a more defined, highly-focused intense investment that goes beyond redeveloping a building’s core and shell. With spacious open floor plans, high ceilings, and industrial finishes, the design creates a dynamic office space that meets the new demands of today’s tenants and allows for greater flexibility and autonomy.
A New Life for the Master Printers Building
Formally the Master Printers Building, 410 10th Avenue was the largest concrete structure in New York City at the time of its construction. While the neighborhood has evolved from masonry buildings into tall glass structures, we found it favorable to restore 410 10th Avenue and preserve its inherent and distinctive qualities.
In doing so, we improved the façade by lowering the spandrels and replaced the existing windows with new “industrial” high-performance glass. Additionally, the exterior appearance is improved by tinting the masonry brick – bringing new life to the dated façade.
“A product of the era of its construction and original use, [410 10th Avenue] has an abundance of character and robust structure that would be extremely difficult to replicate in a new development.” - Tricia Ebner for NYREJ
